Millennial Migration
Where the Misunderstood Generation Will Move To and Why
As the Millennial generation comes of age, their preferences, which tend to diverge from those of their baby boomer parents, present cities with an opportunity to fundamentally rethink urban and suburban life. In this edition of the Big Picture, we will explore how policymakers, developers, and more are placing bets and working feverishly to retain or attract aging Millennials and their potential to transform communities. We examine their urban preferences, and ask how cities can leverage their lifestyles to invest in more sustainable suburban regeneration and boldly reimagine what cities and suburbs could be in the future. |