François Pitti
June 5, 2019 — People
Group Director, Strategic Marketing, Bouygues Construction
François Pitti has been appointed Group Director, Strategic Marketing at Bouygues Construction in April 2012. He is leading globally the development of innovative customer offers with a focus on sustainable design and construction, strengthening the Group’s capacity to anticipate changes in its markets. François Pitti trained as an aerospace engineer, graduating from the French School of Aeronautical Engineering (Sup Aéro, Toulouse) in 1991. He also holds an MBA (San Diego,CA) and an economics degree (University of Toulouse). He began his career in 1994 at General Electric as a product line manager in the Medical Systems division, before being appointed Marketing Director for Asia in the radiology division, based in Tokyo. He joined Alcatel in 1998, and held several management positions firstly in Tokyo where he has been living for eight years and then in Paris as Director of Key Accounts and Director of Partnerships. Since 2007, he had been Vice President, Strategic Alliances for the whole Alcatel-Lucent group. François Pitti has been a National Trade Advisor to the French Government. He has published articles on topics related to geo-economics, territory and nation branding, international alliances, as well as a book in 2009 “China, India: toward a Brand strategy”. He has been lecturing on related themes in institutions such as University of Cambridge, London Business School or Ecole Centrale de Paris. François is on the Board of Directors of French business school ISIT.