Blaze creates beautiful and innovative products for urban cyclists. Its flagship product, the Laserlight, is a revolutionary device tackling the most common cause of cyclist fatality – being caught in the blind spot, or a vehicle turning across an unseen bike. The Laserlight is a front light, required by law, which also incorporates a green laser that projects the symbol of a bike down onto the road ahead. This alerts drivers ahead that there is a cyclist in their blind spot. Following a successful fundraising campaign, Blaze has a team in East London with manufacturing in Shenzen, China. The Laserlight is shipping around the world to 49 different countries and is the first in a range of products for urban cyclists from Blaze.

Blaze was a WhatWorks urban innovation showcase at the NewCities Summit 2015 in Jakarta, Indonesia and is now part of our Global Urban Innovators Alumni.   @blazefeed   @buzzbrooke