GO-JEK is a social enterprise that brings together experienced and trustworthy ojek (motorcycle taxi) drivers to deliver a one-stop convenience service for Jakartans. GO-JEK was built upon the belief that the ojek industry is an increasingly relevant transport mode in the congested city of Jakarta. By professionalizing ojeks in Jakarta, GO-JEK aims to improve their welfare and status while providing Jakartans with a practical and fast convenience service. Drivers can be booked and tracked through a mobile app. Services include picking up commuters, delivering items and even running shopping errands.