Designing for Trust Initiative

How is trust driving the sharing economy in cities?

The rise of the sharing economy has changed the way that urbanites consume products and use services. It has proven to be a force that bridges public and private interests – it is, at once, social and commercial, formal and informal – and its ubiquity has prompted a global, cross-sectoral evaluation of how it has been so successful and why it may need to be better regulated.

NewCities has launched a new research initiative Designing for Trust: Security, Privacy and Collaborative Consumption to examine trust as an unexplored pillar of the sharing economy and its impact on behavioral patterns in cities.

The research will be led by Nina Teng, a Graduate Researcher at Oxford University and a Senior Fellow at NewCities. Ms Teng will pay particular attention to the impact of collaborative consumption on social trust in cities. The final report will be launched in Summer 2019.

The Designing for Trust research initiative is supported by Esurance and NestAway Technologies.

A research initiative by

Supported by


For more information about the NewCities Designing for Trust research initiative, please contact Michael Woodbridge, Manager, Research Programs at NewCities:

Featured photo by mauro mora on Unsplash.


Press Release

NewCities Launches Major Research Initiative on Trust as Driver of Sharing Economy

Read more